Playboy Inc. is strengthening its leadership team for long-term growth.

The company has named Krystle Bach vice president, global licensing and partnerships, and Radhika Bansil senior director, growth. The appointments are effective immediately and both executives report to David Miller, Playboy’s president of media and brand.

“Playboy’s cultural equity is our greatest asset, and this is about building the commercial engine to match it,” said Miller. “Krystle has a proven track record scaling world-class licensing businesses, and she’ll lead our global expansion into new categories and partnerships. Radhika brings sharp growth instincts and operating discipline that will accelerate our subscription business and deepen how we engage our audience.”

Radhika Bansil

Courtesy image

Bach has two decades of experience in brand licensing and merchandising, and will oversee Playboy’s global licensing business, which is one of the company’s largest revenue-generating segments. She will focus on building initiatives across such categories for Playboy as consumer goods, apparel, lifestyle, home decor, beauty and hospitality, while reinforcing its existing relationships with its roster of brand partners. Most recently, she was with Authentic Brands Group as vice president of brand operations. Earlier, she held leadership roles at Coach, Cole Haan, Victoria’s Secret and Juicy Couture.

“It is a remarkable time to build upon Playboy’s iconic legacy while identifying innovative ways for consumers to engage with the brand,” said Bach. “I look forward to driving business growth, cultivating impactful brand partnerships, and unlocking meaningful collaborations to expand Playboy across the globe.”

Bansil will lead Playboy’s subscription growth strategy, overseeing member acquisition, retention, and lifetime value across the brand’s membership offerings, as well as the company’s product development and events strategy. Most recently she was with Dorsia, a members-only dining and nightlife platform. Earlier she was with Drift and Wayfair.

Most recently, Playboy celebrated the release of the Playboy summer issue with Cara Delevingne on the cover, driving 5 billion media impressions and nearly 30 million impressions on social media. Playboy’s spring issue, with Karl G. on the cover, sold out in newsstands this past April. By leveraging its intellectual property, Playboy pursues an asset-light model across licensing, digital content, consumer products and experiential offerings.

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